Email marketing is a great idea for your business

1/1/20252 min read

assorted-color social media signage
assorted-color social media signage

While flashy newcomers like social media and influencer marketing try to steal the spotlight, email remains an unsung hero – the reliable old friend who's always been there for you. Let's give this MVP the recognition it deserves, shall we?

First off, email marketing is like having a direct line to your audience's inboxes. No more shouting into the void, hoping your message gets heard. With email, you can slide right into their digital personal space (in a totally non-creepy way, of course). It's like being the VIP guest at their online party.

But that's not even the best part. Email marketing is crazy cost-effective. You know how much it costs to send an email? Practically nothing! Well, unless you're hiring a team of carrier pigeons, in which case, you might want to rethink your strategy.

Speaking of strategies, email marketing lets you get all sorts of creative. From punchy subject lines to eye-catching visuals, you can craft campaigns that would make Don Draper jealous. And let's not forget about those sweet, sweet analytics. With email, you can track your success down to the last open and click, giving you a level of insight that would make a data scientist weak in the knees.

But here's the real kicker: email marketing has some serious staying power. While social media trends come and go faster than you can say "influencer," email has been a constant companion through it all. It's like that trusty pair of jeans you can always count on, even when skinny jeans are no longer en vogue.

Email is the unsung hero of digital marketing – email. It may not be the flashiest kid on the block, but it's the one you can always count on to get the job done, all while looking effortlessly cool.

Email marketing continues to be a powerful tool for businesses. Here are some key statistics that highlight its effectiveness and trends:

· Return on Investment (ROI):

The average ROI for email marketing is $42 for every $1 spent.

· Email Usage:

There were approximately 4 billion email users worldwide in 2020, and this number is projected to grow to 4.6 billion by 2025.

· Open Rates:

The average email open rate across industries is about 21.33%.

· Click-Through Rates (CTR):

The average click-through rate for email campaigns is around 2.62%.

· Conversion Rates:

The average conversion rate for email marketing is about 6.05%, making it one of the most effective channels for driving sales.

· Segmentation and Personalization:

Emails with personalized subject lines are 26% more likely to be opened.

Segmented email campaigns have a 14.31% higher open rate and a 100.95% higher click-through rate than non-segmented campaigns.

· Mobile Optimization:

Approximately 46% of all email opens are on mobile devices.

· Abandoned Cart Emails:

The average open rate for abandoned cart emails is 45%, and the average click-through rate is 21%, with a 50% purchase completion rate on clicks.

· Automation:

Businesses using email marketing automation have seen conversion rates as high as 50%.

· Customer Preferences:

61% of consumers prefer to be contacted by brands through email.

So, what about you? How do you feel about email marketing for your business? Comment and let’s continue the conversation.